The Best Practical Applied in various negotiation scenarios :Mastering Business Negotiation #booktube #booktok #books

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Negotiation is an essential skill in both personal and professional settings. Lewicki and Hiam emphasize that negotiation is not just about winning but about finding mutually beneficial solutions. For instance, imagine a scenario where two companies are negotiating a merger. Company A wants to maintain its brand identity, while Company B is focused on integrating operations to reduce costs. A successful negotiation would involve both parties understanding each other's priorities and finding a compromise that allows Company A to retain its brand while achieving the operational efficiencies Company B desires.


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