H&M, short for Hennes & Mauritz AB, is a multinational fashion retailer known for its trendy and affordable clothing and accessories for men, women, teenagers, and children. Founded in 1947 in Sweden, H&M has grown into one of the world's largest fashion retailers with thousands of stores worldwide.

H&M's clothing lines are characterized by their contemporary designs, which often draw inspiration from current fashion trends and street style. The company offers a wide range of apparel, including casual wear, formal attire, activewear, and seasonal collections. In addition to clothing, H&M also sells accessories such as jewelry, handbags, shoes, and cosmetics.

One of H&M's key selling points is its commitment to sustainability. The company has implemented various initiatives to reduce its environmental impact, including using organic and recycled materials in its clothing, improving energy efficiency in its operations, and promoting ethical labor practices throughout its supply chain.

H&M operates both physical stores and an online retail platform, allowing customers to shop conveniently either in-store or from the comfort of their homes. The brand frequently collaborates with renowned designers and celebrities to create limited-edition collections, further enhancing its appeal to fashion-conscious consumers.

Overall, H&M is synonymous with accessible fashion, offering customers a wide variety of stylish clothing and accessories at affordable prices.