How To: Launch ANY SaaS Product for $0 (3 Key Steps)
Minimal Viable Launch Minimal Viable Launch
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 Published On May 18, 2024

Lee Russel is going to show you how to launch any SaaS or digital product with zero investment. Yep, £0, $0! 💸

💰 Step 1: Sell Before You Build
The secret to launching for free is selling your product before it even exists. As founders, we often think we need to build first, but the best entrepreneurs sell their vision first.

🔧 Step 2: No Coding Needed!
Non-technical founders, rejoice! You can launch without writing a single line of code. Focus on creating a compelling vision and selling that vision. I’ll show you how to do this effectively.

💼 Step 3: Forget the Investors
At this stage, you don’t need investors. What you need are early adopters who are excited about your product. Avoid the trap of raising money before validating your idea in the market. Instead, use your customers to fund and validate your product.

🔑 Key to Success: Market Validation
The number one reason startups fail is building products no one wants. 🛑 Avoid this by validating your idea with real customers before investing time and money. This approach helped me scale a product to £2M in ARR using just Google Sheets!

🛠 Real-World Example
We recently followed this process for an internal project. By validating the idea with real customers and creating a vision prototype, we secured three early adopters in just two weeks, with zero cost.

📚 Want More?
For a detailed guide on creating vision prototypes, having sales conversations, and more, check out “The Minimal Viable Launch” book.
Link to buy the book here: https://amzn.eu/d/4agwyUs

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00:00 Intro
01:40 Sell Your Product Before It Exists
03:55 How VC Investment Can Kill Your Business
04:18 Why Should You Listen To Me?
06:30 What's The Plan
07:33 The Number 1 Risk That You Face In Your Business!
12:59 Key To Beating Any Company In Your Market
18:07 SPEAK TO CUSTOMERS!
19:23 The Minimal Viable Launch Method
22:46 Step 0
24:25 Step 1
26:21 Step 2
27:30 Step 3
30:29 Level Up Your Launch
31:03 Burning Hair Problem
35:37 Be A Zebra
38:38 Inertia Tax
41:40 Round Up

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