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Welcome to episode 5 of Grafix Mistri Show where we bring the All time branding expert Rajeev Mehta. We are sure that as a designer or someone from the field you must have explored his courses at least once, only to realise how good he is at his work!

The one who doesn’t believe in posting everyday and somehow still manages to stay relevant with all the trends!

He has 15 years of experience in the industry and yet he says at times he has felt like he knows nothing and he has to start from zero again!

Watch him talk about the psychology of branding, advertisement and how graphic designing is the backbone of Indian Market. Rajeev Mehta is truly a revolutionary in this field while we are running after big cities he is trying to make graphic designing a household term in the smallest of cities.

Watch the full episode to know more about his idea of design, branding and what’s the first step of graphic designing!

CHAPTERS

0:00 - 1:40 - Preview
1:40 - 1:50 - Intro
1:50 - 05:09 - The revolution he wants to bring to India through graphic design.
05:09 - 08:14- How to stay updated with trends?
08:15 - 10:25 - What is a good design and how can you be a good designer?
10:26 - 11:42 - Types of clients and how to impress your clients and their sources of income.
11:43 - 15:08- How to start learning graphic designing, basics, and steps, and where to get the right mentorship?
15:09 - 15:57 - The how and where and learning branding
15:57 - 16:40 - You cannot become a graphic designer even after learning about all the tools.
16:41 - 19:20 - Are branding and graphic designing the same, different, or correlated?
19:21 - 20:15 - How to build customer’s trust in a brand and the role of graphic design in it.
20:16 - 21:02 - How to explain to the clients the importance of brand guidelines? How important it is to stay updated to close high-ticket clients?
21:03 - 21:31 - The Modern day brand guidelines and the importance of knowing the trends of modern times!
21:32 - 26:42 - Why is it so hard to find a good graphic designer for agency owners? What is the right way of reaching the right one for your brand or agency?
26:43 - 28:32 - Where to understand the branches the graphic design and branding from?
28:33 - 29:49 - You cannot become a logo designer by knowing drawing, what more is needed?
29:50 - 30:50 - Human Psychology and branding through a layman explanation.
30:51 - 33:45 - Importance of typography in design and is using just typography the new trend?
33:46 - 35:15 - How to understand about fonts?
35:16 - 41:32 - How graphic design can make India as big as China?
41:33 - 44: 25 - Why AI has not eaten the graphic design industry and in the future, it is only going to become bigger in India?
44:26 - 51:12 - How to stay relevant in the Graphic design industry even after working continuously in the same field?
51:13 - 54:24 - The Hunarveer Campaign and what’s next?
54:25 - 54:35 - Outro


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