One of the most ambitious flops of the malaise era was what one automotive historian called “a spectacular miss of Hollywoodian proportions,” despite a marketing campaign that included none other than the "Sultan of Swoon."

Photo of Sinatra receiving first Imperial:
Credit John Lloyd https://www.flickr.com/photos/hugo90/
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This is original content based on research by The History Guy. Images in the Public Domain are carefully selected and provide illustration. As very few images of the actual event are available in the Public Domain, images of similar objects and events are used for illustration.

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Script by THG

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