In this episode of Ask a Fractional CMO, we answer this question from a B2B leader: "What is a Fractional CMO and how are they different from a marketing agency?"

** Read the blog post: https://newinitiativesmarketing.com/w...

ABOUT ASK A FRACTIONAL CMO:
Ask a Fractional CMO is a monthly newsletter where New Initiative Marketing's Fractional CMOs answer B2B CEO's (and other leaders) most pressing questions around B2B marketing best practices. We share our answers to two questions every month by video and in our email newsletter. You can ask your question and sign up for the newsletter here: https://newinitiativesmarketing.com/a...

** Read the blog post: https://newinitiativesmarketing.com/a...

** Download the B2B CEOs Ultimate Guide to Building An Effective Marketing Team in Today's Complex Marketing World: https://newinitiativesmarketing.com/b...

** Join the Ask a Fractional CMO Monthly Newsletter & Ask Your Question: https://newinitiativesmarketing.com/a...

** Book a Fractional CMO Consultation with New Initiatives Marketing founder, Jen Kelly: https://newinitiativesmarketing.com/com

USEFUL LINKS:

** New Initiatives Marketing, Inc.: https://newinitiativesmarketing.com/
Your Fractional CMO & Expert B2B Marketing Team

ABOUT JEN KELLY & NEW INITIATIVES MARKETING, INC.:
New Initiatives Marketing, Inc. is a Fractional CMO & Expert B2B Marketing Team company founded by B2B marketing leader, Jen Kelly. For more than 14 years, our team of senior marketing leaders and expert marketing specialists have been helping B2B companies with the strategic direction and real-world execution needed for practical, long-term results.

Our fractional model is specifically designed for mid-sized B2B companies that need a more strategic approach to marketing to move past sales plateaus, but don’t have the in-house senior marketing expertise to create the plan and guide the ship, or the expert tactical marketing resources to make it happen, on time, on budget and with consistency.

We are a proud member of WBE Canada and a Certified Women-Owned Business supporting supplier diversity (wbecanada.ca), Fractional CMOs Jen Kelly & Nicole Croizier are Certified/Master Certified Marketing Consultants with the Duct Tape Marketing Consultant Network (ducttapemarketing.com/consultants/jennifer-kelly/), and we are a proud partner of Inner Armour Sports Nutrition (innerarmour.com).

NIM is based in Toronto and works with B2B clients across Canada, the United States and internationally. Visit https://www.newinitiativesmarketing.com