Published On Jan 21, 2024
Trio of ads from TVA's EnergyRight Solutions campaign. The first two were described on TV Tropes' Nightmare Fuel PSA page and remained unlinked for years (probably didn't help that someone had misremembered the brand as "EnergyLife"). We'd been trying to hunt these down for a while, and I mean TONS of searching to the point that we had quite a bit of print material with the weird kilowatt guys but not the ads themselves. I guess the algorithm finally took notice, because this showed up on my homepage today:
• TVA Cleaning House
You can find both "Wasted Kilowatts" ads on the Vimeo page of Nik Bristow, who was a senior copywriter at Fitzgerald+CO during this campaign:
https://vimeo.com/390765819 - "Cleaning House"
https://vimeo.com/390765979 - "Pickpocket"
With 19K results for "TVA" on Vimeo, and EnergyRight itself not appearing in either of the titles, manually searching on there has been something of a needle in a haystack kinda task. Really shows how a search can be solved thanks to a total fluke lol
The vacuum commercial was easy to find on YT already, but I'm including that too since it's part of the same campaign with the detective character.
Thanks to everyone who helped look for these! And to quote the kilowatt detective... case closed.