Published On May 31, 2023
Product innovation isn't a discipline solely restricted to the lab. For us, field testing and development are just as crucial. Through our pro sponsorships, we have the privilege of working with the world's fastest and most discerning riders.
When developing our new UFO Drip Wet, our sponsored riders clocked up countless hours of testing in the biggest races and most challenging conditions. They've ridden several prototype versions throughout the 2022 season, and provided invaluable feedback to our R&D team.
Hear from Head Mechanic Mikey van Kruining how Intermarché-Circus-Wanty has been a central technical partner in helping refine and shape what we believe is the most capable chain lubrication for harsh riding conditions on the market.
Learn more about the UFO Product Family: https://www.ceramicspeed.com/en/cycli...
Buy UFO Drip Wet: https://www.ceramicspeed.com/en/cycli...