At the time of the release, Toyota Yaris only had few competitors that could really stand against its amazing low ownership cost. Toyota were one of the pioneers in popularising the hybrid car market with their popular Prius model. They were among the first automotive brand to introduce the hybrid technology into the supermini segment. Back in 2012, Yaris hybrid was more pricey than it competitors due to its hybrid technology but now, this car is a gold mine in the second hand market.