Zintro Webinar

Our presenters in this occasion are Camille DeSantis & Maria Casini, Co-Founders and Managing Partners - Guard Dog Brand Development, LLC.

Camille DeSantis is the co-founder, managing partner, chief of strategy and research of Guard Dog Brand Development, a company that creates, elevates, and protects the value of healthcare brands. An award-winning veteran of the healthcare industry, Camille is considered a thought leader on healthcare and pharmaceutical brand strategy and customer experience. She is the creator of numerous proprietary brand identity development processes and proprietary research methodologies that are proven to elevate the value of brands. As one of PharmaVoice’s 100 Most Inspiring People in the Life-Sciences Industry, Camille has been featured in NGP Pharma, Future Pharma, Spectrum, PharmaVoice, Medical Marketing & Media, and has been a guest lecturer at the Satmetrix Customer Passion Conference, the Centers for Business Intelligence, Advertising Forum of NY, and the Healthcare Businesswomen’s Association.

Maria Casini is a 30-year veteran of the healthcare industry and is recognized for her expertise in strategic design. She has applied her proven brand-building expertise and visual influence over hundreds of well-known corporate, consumer and healthcare professional brands in the US and abroad. Maria is a creative problem solver that translates strategy visually, into meaningful and memorable experiences of value. Maria has been honored with many domestic and international design awards. Her work has been featured in NGP Pharma, Future Pharma, PharmaVoice, Medical Marketing & Media, PMT Magazine, Communication Arts Magazine, the Logo Lounge series of books, and two of the American Corporate Identity series of books.
Maria is a member of the Society for Healthcare Strategy & Market Development of the American Hospital Association (SHSMD), the Healthcare Businesswomen’s Association (HBA), The Art Directors Club (ADC), and The American Institute of Graphic Artists (AIGA).

Camille explains, "With increased competition in product development, particularly in oncology, it is critical for emerging companies to cultivate a strong corporate identity to set them apart from competition. In this Webinar, learn best practices to position your company for success both in the U.S. and abroad, including how to capitalize on corporate identity to build the reputation and relationships necessary to drive new product recommendations and gain the right kind of attention from analysts, investors, key opinion leaders, and other key stakeholders."