Many people invest or trade the markets on the back of a hunch or simply knowing a particular brand name or product. This can often work, but it's often down to chance.
The truth is that you can improve the chances of success significantly with data, the phrase "data doesn't lie" does have merit.....

Stockopedia has a huge database of financial metrics for all stocks around the globe. Fortunately for us they used that data to to decipher which are the best stocks to buy, usually categorised by factors such as Momentum, Quality, Value and Growth, or a combination.

In this video we summarise their Fix the Odds study.

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