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Ever wondered if starting a business in the creative industry is still profitable and capable of scaling?

In this podcast episode, for the first time in 8 years, the founders of CREATIVERA™ sit down together for a deep dive into their journey—sharing lessons learned, wisdom gained, and even the things they wish they’d done differently. They open up about strategies, experiences, and even sensitive topics that they once hesitated to discuss publicly, all in the hope of making a positive impact on Indonesia’s creative industry.

⏰Timestamps:
0:00 - Intro
0:39 - Quick Opening
2:56 - Lebih baik punya "Partner" atau "Sendiri"
5:11 - Gimana untuk dapetin "First Client"?
6:04 - Kenapa client pertama itu penting?
7:05 - Kubu Freelance vs Owner Vendor
8:51 - Kekurangan jadi freelancer
9:17 - Fakta Owner sebuah vendor
10:26 - Mental shift dari freelance ke business owner
10:59 - Fakta memulai usaha dari freelancer
12:00 - Cara dapetin project yang besar?
13:15 - Hire orang yang lebih pintar darimu
13:27 - Cara dapetin informasi TENDER
15:50 - Persepsi yang salah tentang bisnis
16:20 - Pengalaman buruk dan gagal mengelola uang
19:10 - Cerita tentang GOD's PLAN
20:50 - COVID 19 berujung berkah
21:42 - Pertolongan tuhan saat diujung tanduk
23:27 - Gimana cara menangin pitching?
24:30 - Kesalahan "pekerja kreatif" saat pitching
26:19 - Gimana caranya pamerin portfolio kalau gada kerjaan?
28:07 - Mentalitas bagus VS jelek
30:24 - Peran MANUSIA di industry kreatif sangat krusial
32:13 - SOP Pitching di Creativera
33:15 - Masa depan industry kreatif?
34:40 - Kenapa banyak AGENCY luar negeri masuk ke Indonesia?
35:59 - Worst client experience versi Hansel
37:50 - Jangan halangi hak orang lain!
38:35 - Cerita buruk sama KLIEN luar negeri
41:24 - Kerja padahal belum ada kontrak, aman?
42:17 - Kerja belum ada kontrak demi project
44:37 - Best client experience versi Hansel
45:51 - Pengalaman lucu saat ngasih Quotation
46:56 - Perbedaan mindset freelancer yang "laku" sama yang tidak
48:31 - Kenapa kita kapok hire freelancer
49:47 - Advice untuk newcomers yang mau berkarir di creative
50:27 - Karya speaks louder

🎤This podcast is hosted by Augie Aditya Muhammad

Instagram: /creativera.co
Website: https://creativera.co/

Connect with Augie Aditya Muhammad
Instagram: https://www.instagram.com/augieaditya/
TikTok: https://www.tiktok.com/@augieaditya

Connect with Hansel Urian Hutagalung
Instagram: https://www.instagram.com/hanselurian/

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