Brands in Web3: Challenges, Opportunities, and the Future of Consumer Engagement
Outlier Ventures Outlier Ventures
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 Published On Jul 2, 2024

In this episode of the Metaverse Podcast, our co-host Rumi Morales is joined by:
Marc Baumann, Founder at FiftyOne Ventures
Maja Vujinovic, Managing Director at OGroup

The conversation delves into why some major brands are retreating from Web3 while others are doubling down, examining the challenges and opportunities in this space. You'll learn all about:

Web3 adoption by brands
Reasons why some brands have stayed committed
Challenges faced by early adopters
Technology convergence in Web3
Blockchain, AI, and machine learning
Gaming and immersive experiences
Tokenization and digital collectibles
Consumer engagement strategies
Loyalty programs in Web3
Community building and self-organizing groups
Meme coins and their potential for brands
Opportunities in Africa, Asia, and Latin America
User experience and education
Improving UI/UX for non-blockchain users
Educating corporate executives on Web3 potential
Shifting focus from technology to customer value
Leveraging blockchain and AI for customer insights
Balancing data usage with consumer benefits
Future of targeted marketing in Web3

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Whether you’re a founder, investor, developer, or just have an interest in the future of the Open Metaverse, we invite you to hear from the people supporting its growth.

Outlier Ventures is the Open Metaverse accelerator, helping over 100 #Web3 startups a year.

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