On this episode host Carol Flagg chats with Kriste Goad, Founder and Chief Firestarter at Fuoco, an innovative, boutique marketing and PR agency in the healthcare space. Fuoco means "fire" in Italian and the two talk about a hot topic: the use of generative AI tools to create markeing content. The two also chat about Kriste's terrific podcast show, How It's Done: A Podcast for Curious Marketers.

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