$250k-550k for a 1-2.5 minute trailer is obscene for indie games, but for AAA and big companies, that's a good deal considering how many people watch Summer Game Fest and the Game Awards!


Links:

Peak views for gaming shows in 2023 - https://www.statista.com/statistics/1...
What TV commercials cost in 2021-2022 - https://adage.com/article/media/tv-co...
What TV commercials cost in Fall 2023 - https://adage.com/article/media/tv-co...

https://x.com/TheHashtag0nist/status/...
https://x.com/AgentTinsley/status/179...

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ABOUT ME

Hi, I'm Derek Lieu and I make indie game trailers! I got my start in the movie trailer industry as an assistant editor at a house which produced trailers for: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more.

Over many years I worked as an editor and started making fan trailers for games, until eventually I got jobs at game trailer houses in Los Angeles where I worked on games like Mortal Kombat X, Shadow of Mordor and lots of LEGO games. Independently I've helped make trailers for games like: Among Us, Half-Life: Alyx, Psychonauts 2, The Long Dark, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets, BattleBlock Theater and a lot more.

I'm using this channel to teach people about the art of making trailers via video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both for work and fun, so I have A LOT to say about them.