Published On Jun 26, 2024
What are the key RevOps functions and how do they evolve with company growth? When should a company start RevOps and what are the initial steps?
Romeo Mann sits down with Carol Chen, VP of Revenue Operations, to answer these and more questions.
HIGHLIGHTS:
00:00 Introduction and background
04:22 How SalesOps shifted to RevOps
07:17 When to implement RevOps
10:22 Focus areas in RevOps
16:49 RevOps blueprint
19:33 Internal RevOps vs Agency
23:01 Pre-IPO and Post-IPO dynamics
25:52 Shift from growth at any cost to retention
29:59 Tools consolidation and ROI
33:58 Investing in RevOps
35:28 How ABM aligns with RevOps
42:32 RevOps Inspirations and resources
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