In an AI world players like OpenAI have the ability to put legacy creative companies like Adobe out of business. The fact that AI can create a large portion of what creators can do in the span of days, weeks, or even months eclipses said abilities in a matter of seconds. THIS lies as Adobe's biggest threat to date. If creators can shave huge chunks of time off of projects because of the ability to generate photos and video, that completely changes the game. Suddenly massive film crews aren't needed. This game has been rapidly evolving over the last decade and new things like OpenAI's Sora blow past progress out of the water. So is it only a matter of time? Or will there always be a strong resounding place for Adobe in the creative landspace? Only time will tell... Let us know your thoughts down below.


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