Let me paint the picture. My CEO, Matt, asked me to get all of our seasonal/garden/outdoor creative for Lomi READY by end of Feb 2023.

The things is... we live in Kelowna, BC, Canada. Not the nicest weather for a garden shoot. I spent the next week scrambling to find a city with all the things I needed for the shoot (side note: I originally wanted to go to Austin, Texas - but those guys had a cold snap, and the grass was not as green as I wanted). So off to Phoenix, Arizona we went!

In this video, I'll take you through what it's really like as a Creative Director, raw, unfiltered and honest (plus a little meltdown).

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I flew to Phoenix to get the perfect shot [CREATIVE DIRECTOR VLOG]