Are you an off-road adventure seeker who craves rugged, go-anywhere vehicles? Or maybe you're just tired of the same boring crossovers and SUVs crowding the roads? Well, get ready for some huge news that's about to shake up the automotive world!
An unlikely player from the UK oil and chemical industry is gearing up to unleash a trio of extreme off-roaders that could give the Jeep Wrangler and Ford Bronco a run for their money. Who is this daring company? What incredible models do they have in store for us? And brace yourself, because they just revealed plans to build a new factory right here in the United States!
To kick things off, let's introduce the maverick company behind this automotive upheaval: Ineos Automotive. This British chemical giant, owned by billionaire Sir Jim Ratcliffe, decided to take a wildly unexpected detour into the world of hardcore off-road vehicles. Their motivation? To create a new breed of uncompromising 4x4s that could outperform even the most legendary off-roaders on the market.
Ineos' roots can be traced back to 1998 when Ratcliffe founded the Ineos Group, a powerhouse in the chemical industry. Over the years, the company has grown through strategic acquisitions and now operates across 26 countries, employing over 26,000 people. Despite their success in chemicals, Ratcliffe harbored a lifelong passion for off-roading and was dismayed by the discontinuation of the iconic Land Rover Defender in 2016.