As a B2B CEO, you’ve probably heard that one of the keys to growing your business is producing great B2B content to connect you with a larger audience. “Content is king,” we hear over and over again. We know we should be producing quality content regularly, but when you're at a stage where you don't have senior B2B marketing leadership (or a Fractional CMO) or an expert B2B marketing team in place, how do you generate ideas for all of this content? How do you set aside time to create it all?

In today’s episode, we look at how you can create a simple but powerful B2B content strategy that helps you grow your audience without needing a huge budget or large B2B content team.

Join us as we discuss:

What kind of content works best at each different stage of the marketing funnel.
Content ideas for the awareness stage of the funnel.
What other types of content, beyond blogs, you can use for inbound marketing.
What content repurposing is and why its important.
How to decide what content to repurpose.
What evergreen content is and how to use it across channels.
How you can use infographics in your small business’s content across different platforms.
What user-generated content is and how your small business could use it.
What kind of video content is feasible for small businesses.

USEFUL LINKS:
New Initiatives Marketing, Inc.: https://newinitiativesmarketing.com/ (Your Fractional CMO & Expert B2B Marketing Team)
Jen Kelly on LinkedIn:   / jenniferkelly  

ABOUT JEN KELLY & NEW INITIATIVES MARKETING, INC.:
New Initiatives Marketing, Inc. is a Fractional CMO & Expert B2B Marketing Team company founded by B2B marketing leader, Jen Kelly. For more than 14 years, our team of senior marketing leaders and expert marketing specialists have been helping B2B companies with the strategic direction and real-world execution needed for practical, long-term results.

Our fractional model is specifically designed for mid-sized B2B companies that need a more strategic approach to marketing to move past sales plateaus, but don’t have the in-house senior marketing expertise to create the plan and guide the ship, or the expert tactical marketing resources to make it happen, on time, on budget and with consistency.

We are a proud member of WBE Canada and a Certified Women-Owned Business supporting supplier diversity (wbecanada.ca), Fractional CMOs Jen Kelly & Nicole Croizier are Certified/Master Certified Marketing Consultants with the Duct Tape Marketing Consultant Network (ducttapemarketing.com/consultants/jennifer-kelly/), and we are a proud partner of Inner Armour Sports Nutrition (innerarmour.com).









Ep105