Published On Jun 15, 2022
After spending years working in the outdoor apparel industry, Cassie Abel decided to launch Wild Rye to fill the gap she saw in mountain gear for women. With a focus on inclusivity, Wild Rye creates women’s outdoor apparel and welcomes women-identifying adventurers into the outdoors.
Subscribe to FORBES: https://www.youtube.com/user/Forbes?s...
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: / forbes
Forbes Video on Instagram: / forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.