Mateo Franceschetti, the CEO of Eight Sleep – a company revolutionizing sleep technology – reveals their innovative marketing strategies and shares how to build a trillion-dollar company using AI to enhance sleep quality.


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⏰Timecodes ⏰

Chapters

00:00 Unconventional Ways to Improve Sleep and Health
06:17 Temperature Management and Relaxation Techniques
11:09 The Future of Sleep and Health: Data and AI
13:27 Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships
25:02 The Power of Word of Mouth and Building Trust
30:02 The Future of Sleep Technology: Advanced Features and Personalization
39:09 Living and Working Together
41:17 Setting Boundaries for Work-Life Balance
45:20 Inflection Points in Building a Hardware Business
51:56 Creating a Written Culture and Data-Driven Decision-Making
55:31 The Value of Board Meetings
58:37 Breaking the Rigidity of Fixed Meetings
01:03:01 Hiring for Greatness
01:08:00 The Intensity of Startup Life
01:12:14 A/B Testing Work Environments
01:17:12 Religion as a Marketing Strategy