Shake Shack built a $4 billion business as an alternative to fast food, with gourmet cachet and lofty prices. But as the fast casual restaurant expands, it’s embracing a tested fast food strategy: drive thru, and hoping it won’t get in the way of its premium branding.

WSJ explains how the burger chain is trying to speed up operations and expand, while keeping a more premium image than fast food chains like Chick-fil-A, McDonald’s and Taco Bell.

Chapters:
0:00 Shake Shack expansion
0:43 History of long lines
1:10 Drive-thrus
3:52 International licensing

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

#ShakeShack #Food #WSJ