Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals.

David and Amanda discuss:
How do you focus on user intent?
How do you prefer to categorise user intent?
How do you define a user’s goals?
How do you build content, authority and a website experience that matches user intent?
How do you build authority by delivering the right user intent?
How do you alter a website experience to match a user intent?
How is user intent changing?
How do you determine the likely user intent?

Read the full transcript of Amanda's interview at https://majestic.com/seo-in-2024/addi...

Watch the original SEO in 2024 series:    • SEO in 2024  

Watch more Additional Insights:    • SEO in 2024 - Additional Insights  

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Timestamps:
00:00 Focusing on User Intent in SEO
01:48 Understanding Audience Through Data and Focus Groups
03:38 Determining Focus Group Participants and Questions
06:21 Categorizing User Intent and Its Implications
08:30 Optimizing for SKU Numbers and Missed Opportunities
10:34 Setting Goals for Browsing Users and Remarketing Strategies
12:49 Strategies for User Retention
13:58 Avoiding Counterproductive SEO Techniques