A talk from the Tools & Products Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.

Brett Jones (Lightform): Projection Mapping - Shared Augmented Reality for Out of Home
When you think of AR, you think of phones or HMDs. In this talk, we explore the road less traveled of using video projectors for AR (i.e. projection mapping, spatial augmented reality). While projection mapping today is a gimmick for large scale events, like projections onto buildings, the future of the technology can enable unique shared augmented reality experiences particularly suited for out of home experiences. In this talk, we will review the technological approaches of projection mapping, the practical applications, and the future of this space.

http://AugmentedWorldExpo.com