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OVERVIEW:
In this episode, Kenrick Mills shares his journey from odd jobs to building a successful video production business. He emphasizes the importance of finding a niche and focusing on a specific type of client. Kenrick's favorite type of project is interior design videos, as they allow him to be creative and showcase beautiful spaces. He also discusses the benefits of working with retainer clients and building long-term relationships. In this conversation,

Ryan and Kenrick discuss the importance of finding a niche and the power of YouTube for businesses. They emphasize the need to practice what you preach and the value of showing up on social media platforms. Kenrick shares his plans to start a YouTube channel to reach business owners who need creative services. Ryan encourages him to focus on his unique perspective and personality to stand out in the market. They both highlight the abundance of opportunities and the importance of consistency in content creation.

KEY TAKEAWAYS:
Finding a niche and focusing on a specific type of client can make your job easier and more enjoyable.
Building long-term relationships with retainer clients can provide consistent work and a steady income.
Interior design videos offer the opportunity to be creative and showcase beautiful spaces.
Creating a landing page and marketing content that speaks directly to your target audience can help attract more clients.
Crossover opportunities often arise when working within a specific niche, allowing you to expand your client base.
Finding a niche within a specific industry opens up more opportunities within that niche.
Being consistent and showing up on social media platforms, especially YouTube, can help businesses grow and attract clients.
Every individual and business has a unique perspective and personality that sets them apart from competitors.
Practicing what you preach and investing in your own brand and content can build trust and credibility with potential clients.
Creating content that provides value and speaks to your ideal clients can make it easier for them to connect with you and book your services.

IN THIS EPISODE:
00:00 Crossover Opportunities: Expanding Your Client Base, Episode 399 with Kenrick Mills
05:54 Meet Kenrick Mills
07:31 Earth Walker Media
18:41 Benefits Of Niching Down
27:15 Niching Through YouTube
48:15 Connect with Kenrick
49:11 Outro