Sports and entertainment – two of the sectors that are having the biggest positive impact in uniting humanity right now. From infectious music to heart-stopping moments on the soccer pitch, Latin American sports, culture, and entertainment are captivating the world. What trends and market forces will have most profound impact on sport and entertainment… and what impact will the next generation of sports and entertainment have on Latin American…and the world?

This video opened the Impact Series at FII PRIORITY Summit Rio de Janeiro on June 12, 2024.