In this video essay I breakdown what we can learn from The Dark Knight’s Genius Marketing, which might be the best movie marketing campaign of all time. I discuss the guerrilla marketing efforts and theory behind the “Why So Serious” marketing campaign, which centered around introducing Heath Ledger’s Joker— as well as generating organic hype, obviously.

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Sources: [https://www.ign.com/articles/the-dark...](https://www.ign.com/articles/the-dark...)