In this episode, Calen Holbrooks, VP of Integrated and Partner Marketing at Zoom Info, discusses the role of integrated and partner marketing in driving growth and profitability. She explains how integrated marketing orchestrates all marketing activities and channels, while partner marketing focuses on creating win-win scenarios with external businesses. Kaelin emphasizes the importance of leveraging partnerships to break into new markets and expand into the enterprise space. She also highlights the value of conversational intelligence and AI in informing partnerships and driving growth. The episode concludes with a discussion on achieving profitability and free cash flow through integrated campaigns and partnerships.

Get the Nearbound book available on Amazon NOW: https://mybook.to/YFmR3v

Check out more Nearbound content: https://bit.ly/3vvpfmf

#nearbound #marketing #success