Define purpose, connect with your personal purpose, and begin strategizing for how to shape your business to be more purpose-driven.

People feel unfulfilled as a result of not living in their purpose, especially when their work is not centered around their purpose.
Purpose is using your inherent gifts, talents, and abilities to help people and positively impact the world around you.
We have a unique opportunity as therapists in that what we do is inherently meaningful.
We have a unique opportunity as business owners to design our business around our gifts and strengths, as to spend as much time as possible in purpose-driven opportunities.

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John's all-time favorite business books:

The Personal MBA https://amzn.to/2Lfbx07
Blue Ocean Strategy https://amzn.to/2Lbc6YN
Building a Storybrand https://amzn.to/3nn1jYE
Clockwork https://amzn.to/3nr2Nlf
Profit First https://amzn.to/2JutWVV
Entreleadership https://amzn.to/3q0w5rO
The Big Leap https://amzn.to/2XkXWXrl