Struggling to pick the right key metrics for your business? This video is perfect for anyone looking to understand how to select meaningful metrics without resorting to random KPIs or expensive masterclasses. Layla brainstorms with a client, sharing practical insights and tips on choosing customer support metrics, helping you avoid common pitfalls.

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Videos & resources mentioned in this episode:
🔗 Watch KPI vs. OKR: What's the difference for small business?:    • KPI vs. OKR: What's the difference fo...  
🔗Interested in becoming a client? Join ProcessDriven Foundations™️: https://processdriven.co/services/mem...
🔗Watch Leila Hormozi's Process for Hiring Employees for Your Small Business: https://processdriven.co/workflows/b-...

Here's what this video covers:
00:00 Introduction
01:23 KPIs are on our mind
01:38 Current process for determining KPI
03:48 What is a lead metric?
03:57 What is a lag metric?
06:53 Key Metrics vs Reports
07:45 Think Opposite
10:00 Thoughts on choosing a lead measure
15:09 Recap

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