Published On Feb 14, 2024
Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo.
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Instagram: / badassboz
LinkedIn: / bozoma-saint-john-0305441
Twitter/X: / badassboz
Her book - This Urgent Life: https://www.amazon.co.uk/Urgent-Life-...
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Jon's LinkedIn: / jonevans
Jon's Twitter/X: / uncensoredcmo
Listen to more episodes of the podcast here: https://uncensoredcmo.com
Timestamps
00:00 - Intro
01:34 - Why Boz wrote such an emotional book
05:02 - The reception to the book
08:32 - Encountering Spike Lee
13:32 - Making decisions based on intuition
16:05 - Working for founder led brands
20:36 - Leading marketing at large organisations
23:55 - Managing the relationship with the CEO and CFO
28:42 - Hire Boz, Get Boz - how to have confidence in yourself
31:57 - Why you shouldn’t “play the game”
33:06 - Dawn always comes; dealing with grief
41:09 - Making the choice to change your life
45:11 - From corporate jobs to entrepreneur
48:24 - What’s next for Boz?