Meredith Olmstead of FI GROW Solutions and Sophie Bawany discuss evolving social media strategies for financial institutions.

Three Key Takeaways:

1. Know Your Audience: Different age groups favor different platforms; younger users lean towards TikTok and Instagram, while older ones use Facebook.

2. Tailor Content: Platforms require unique content to match their specific audience and algorithms.

3. Invest Smartly: Achieving organic viral growth in finance is rare; budgeting for content boosts and influencer partnerships is key.