Providing customers with the ability to easily find answers on their own is a big part of earning their trust and delivering exceptional self-service. Plus, great self-service helps companies reduce costs and free up agent time so they can focus on more complex issues. Watch to learn 4 tips on how we create our self-service strategy, with a little personalization and a lot of heart.

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Take the Trailhead: Creating a Self-Service Strategy: https://trailhead.salesforce.com/user...

Learn how Salesforce is reimagining the self-service experience using our own technology: https://sfdc.co/selfservedemoYT

Find more Resources on Salesforce on Salesforce: https://www.salesforce.com/resources/...

0:00 - Salesforce on Salesforce Into
0:45 - What is Self-Service?
1:08 - Why Self-Service is good for business
1:37 - Tip #1: Know your customer and their needs
3:24 - Tip #2: Invest in SEO
4:24 - Tip #3: Personalize the Experience
5:44 - Tip #4: Provide recommendations throughout the journey

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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.