Welcome to Season 5 of our podcast! In this episode, Colin and Rose dive into the recent acquisition of G2 Track by BetterCloud, two prominent players in the SaaS management platform space. Join us as we discuss the implications of this acquisition, the shift towards cross-departmental SaaS management efforts, and the potential for consolidation in the industry. We explore the challenges and opportunities for differentiation in the crowded SaaS management market and speculate on the integration and future direction of G2 Track within the BetterCloud platform. Tune in for insightful discussions and stay updated on the latest trends in SaaS management!

https://www.prnewswire.com/news-relea...
https://techcrunch.com/2021/02/19/sai...

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