Published On Streamed live on Apr 3, 2024
We had the pleasure of welcoming Chiedo John, the Director of Growth at GitHub for an exclusive AMA session with our community. You've submitted your questions, and Chiedo has answered them!
Chiedo John's career path is a masterclass in growth. Starting as a web developer, he's climbed the ladder at GitHub, building and leading a successful product-led growth team. Just this January, he took the exciting leap to Director of Growth, where he's now focused on expanding GitHub's reach through out-of-product experiences like marketing pages, subdomains, and acquisition flows.
He's not just a leader within companies, but also a founder himself, having invested in 12 pre-seed US startups through Rocktown. Join him for an AMA packed with insights on his career journey, new growth team motivation tactics, and the exciting world of VC investments!
Key Moments
1:36 Chiedo's career journey from web developer to Director of Growth at GitHub
10:56 Starting as a Growth Director
17:10 First experiments examples
22:16 Should product and marketing growth be managed together?
25:00 Balancing a cohesive user experience in-product and out-of-product
26:41 Approaching A/B testing and experimentation for acquisition
31:16 Experiments brainstorming sessions
31:26 Optimization Experiments vs Moonshot Experiments
35:12 Advice for aspiring growth professionals
39:27 Putting together a growth team for the first time
44:06 Innovation at GitHub
46:00 Lessons from VC Experience
52:00 Structuring an acquisition team
54:18 GitHub growth team is hiring
54:40 The Future of Growth (and AI)
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