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If we could only sell people on the importance of sleep as successfully as we sell them on the pleasures of sex, we’d have a much healthier—and happier bunch. This is one of sleep expert Kirk Parsley’s messages.

Parsley calls sleep “the greatest elixir,” and places its importance above that of both exercise and nutrition. Yet, this simple physiological need is hard to satisfy in a society that glorifies business and overworking—and loves its electronics, which don’t exactly prepare the body for sleep.

Parsley discusses these and other issues with STEM-Talk host Dawn Kernagis. He talks about how his background as a Navy SEAL led him to a career in medicine, focused on sleep. He also explains why sleep is important—and how you can get more of it.

Parsley served as the Naval Special Warfare’s expert on sleep medicine, and has been a member of the American Academy of Sleep Medicine since 2006. He is also the inventor of the Sleep Cocktail, a supplement designed for the sleep optimization of Navy SEALs: http://www.sleepcocktails.com

A much sought-after sleep expert, this podcast marks Parsley’s 100th podcast interview. You can find more information on him at his web site: www.docparsley.com. You can find his TED talk at http://tinyurl.com/pw9h7qz