所有的行銷活動的共通點，除了資源、技巧之外，就是目的；或許有些行銷活動缺乏資源、或是沒有刻意使用技巧（例如路邊水果攤主隨手寫的「不甜砍頭」），但我們很難想像「沒有目的」的行銷活動。

All marketing campaigns have their respective purposes. Some campaigns may lack resources or techniques, but have you heard of one without a goal?

Marketing activities can be categorized into four main purposes for engaging customers: Absorb, Persuade, Convert, and Satisfy.Knowing the underlying purposes and phychological mechanism helps you better plan your campaign.

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