In a historic partnership, the Shreveport-Bossier Convention and Tourist Bureau (SBCTB), together with the City of Shreveport, City of Bossier City, Greater Shreveport Chamber of Commerce, Bossier Chamber of Commerce, Shreveport-Bossier African American Chamber of Commerce, and other local community organizations are working together to develop a Destination Master Plan and Community Brand.

The primary goal of the Destination Master Plan is to set goals and create initiatives over the next 10 years to attract more investment into the community and increase overall visitor spending here. The project will provide a wider variety of jobs, increase the local tax base, help fund community amenities and services, support special events, attract corporate investment and relocation, enhance civic pride, and improve overall quality of life.

In early September 2022, three town halls were held in Shreveport-Bossier at the following locations:
- Alphonse Jackson Jr. Hall, Southern University at Shreveport
- Louisiana Tech Research Institute Academic Success Center, Bossier Parish Community College
- Market 104 at Hilton Shreveport