In the 6th episode of the Playbook podcast, hosts Sharon and Michael welcome Evelien Nieuwenburg, Co-founder of Dembrane, a 28-year-old entrepreneur from Eindhoven, Netherlands. Evelien shares her journey of launching a startup inspired by her partner's master's thesis on information design. This thesis examined how current information flows can obscure data and create polarized imagery, particularly on social media.

Evelien's fascination with technology began at 16, and her love for people and curiosity for tech led her to explore digital participation. She realized current digital tools fail to truly engage participants, often leaving them feeling unheard. Evelien's startup aims to address this by using AI to transcribe and analyze group discussions, providing near-instant insights and fostering genuine dialogue.

Despite the technological focus, Evelien emphasizes the importance of ethics and transparency. The recordings start only after introductions, ensuring the focus remains on the conversation. Her vision is to create a democratic layer in data-driven decision-making, from local communities to broader regions, enabling inclusive and empathetic discussions.

Evelien draws inspiration from Audre Lorde, a black lesbian poet, who emphasized speaking up against oppression. This motivates Evelien to break barriers and create spaces where every voice is heard. She poses a reflective question for future guests: "What is your gift, and how are you giving that back into your work and life?"

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