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A gem on Cambodia’s southern coast, Kep is renowned for its idyllic blend of natural beauty and cultural charm.

One of its main attractions, the serene and picturesque Kep Beach, offers visitors a tranquil retreat with its gentle waves and soft, sandy shores.

The province is also famous for Kep National Park, a haven for nature enthusiasts. It features lush trails perfect for hiking and bird watching, providing panoramic views of the surrounding landscape.

The Crab Market is a must-visit for culinary explorers. It’s known for its fresh seafood, particularly the delectable Kep crabs, often enjoyed with the famous Kampot pepper.

In 2017, when Kep hosted the festival for the second time, half a million people participated. This year, the event will be enhanced by a new coastal development initiative, featuring a planned “world-class” 2.7km beach offering numerous activities for locals and tourists.

These activities include water sports like kayaking and paddle-boarding, beachside activities such as volleyball, soccer and yoga, along with cultural events showcasing Khmer music, dance, cooking and art.

Environmental efforts such as beach clean-ups and educational walks highlight conservation, making the festival a vibrant celebration of Kep’s evolving coastal heritage.

The newly introduced Kep Tourism Development Master Plan 2023-2035 aims to transform the province into a premier eco-tourism and luxury destination, enhancing its appeal beyond Cambodia’s borders.

Former tourism minister Thong Khon stated during the plan’s launch that it leverages the province’s unique blend of natural, cultural and historical assets while adhering to sustainable, safe and competitive tourism practices.

Key strategies of the plan include the creation of new attractions such as a golf course, marina and casino, upgrading existing facilities like hotels and beaches and promoting luxury travel, business events and weddings.

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