How GCash Became the Super App of the Philippines | The History of GCash
Chris Garin Chris Garin
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 Published On Oct 7, 2021

Labeled as the "gold mine" of the Ayalas, how exactly did GCash start?

In 2004, it was reported that 80% of Filipinos remained unbanked. To solve this problem, Globe Telecom entered fintech and launched GCash in 2004 under its subsidiary: Mynt - Globe’s Fintech Innovations. When Ant Financial invested in GCash, it took a simple payments app and transformed it into a super app that millions of Filipinos now use daily.

In June 2021, GCash reports that it has over 46 million users. Higher than its rival Paymaya with over 38 million users.

This is the story of how GCash became one of the most valuable companies in the Philippines.

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⏰☀️ TIMESTAMPS
0:01 - Highlights
1:05 - How GCash Started
2:22 - Who owns GCash?
2:39 - What is Alipay?
5:06 - Paymaya and Tencent
5:16 - How big is Tencent?
7:22 - GCash vs. Paymaya
8:27 - Why GCash has an edge
9:48 - Gcash skyrockets during the pandemic
10:48 - Subscribe to the Podcast

🍏 Brand Origins is hosted and produced by Chris Garin.
➜ https://chrisgarin.com/

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