How Jesser Used YouTube Shorts To Reach 10 Million Subscribers

Jesser has been one of the most popular basketball YouTubers on the platform for a very long time now, but his channel just started blowing up recently due to YouTube Shorts. Jesser went from 3 million subscribers to 10 million subscribers in around 6 months. Jesser started his YouTube career posting NBA 2K MyTeam videos, and this is how he originally grew his audience. He eventually transitioned to IRL basketball videos with 2HYPE, and these videos were doing extremely well. In 2021, Jesser decided to start posting YouTube Shorts, and this was a great choice. Jesser's YouTube Shorts were getting over 20 million all the time, and he used a specific formula for his YouTube Shorts as a way to break the algorithm. One of Jesser's YouTube Shorts got over 60 million views, and this video helped Jesser gain a staggering 2 million subscribers in one month. Jesser is still uploading YouTube Shorts in 2023, and I expect him to hit 15 million subscribers in no time. Make sure to drop a comment down below if you watch YouTube Shorts or not, because I know there are a lot of mixed opinions.

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