Solution selling is one of the original sales methodologies. Learn more about it by watching this video or reading our article: https://www.pipedrive.com/en/blog/sol...

00:00 Intro
00:52 What is solution selling and how it can be effective?
02:08 Solution selling part 1: Knowing the ins and outs of the business
02:29 Solution selling part 2: Identifying prospect's pain points
03:00 Solution selling part 3: Perfecting selling questions
04:14 Solution selling part 4: The education process
05:03 Solution selling part 5: Providing ample value
06:10 Solution selling part 6: Closing the sale

Wondering “What is solution selling?”

Solution selling, or solution sales, is all about finding a problem that your prospect faces that you know your product can solve.

The term was first coined in the solution selling book by Michael T. Bosworth, which has formed the basis of many sales methodologies that are used today, not just the solution selling methodology.

To discover a clear solution selling methodology, just watch the video, but to start building a solution selling process for your sales team (and to make sure you have the right solution selling training in place) we recommend reading the article linked above.

Essentially, to pull off solution selling it’s essential that your team:

Builds a distinctive solutions and value proposition
Prices your solutions around the value they’re presenting, not just the flashier features
Aligns the entire company with the solution selling process and how the solution is described
Gives an end-to-end solution sales experience

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