Transitioning to a subscriptions model is a strategic pivot that many software product makers and companies consider at some point. Xaver Birsak, founder of Mailster, faced this exact decision when he noticed a decline in revenue on Envato for his WordPress plugin. The one-time payment model, while simple, often leads to unpredictable revenue streams, which can be a significant challenge for any business.

Recognizing the need for a more sustainable revenue model, Xaver made the bold move to switch to a subscription-based pricing strategy. Unfortunately, Envato didn’t support subscription-based pricing for products sold on their marketplace.

The search for a solution led Xaver to Freemius, a comprehensive payments, licensing, and subscriptions management tool designed specifically for SaaS and WordPress software products.

For plugin developers and digital entrepreneurs, Xaver's experience is a valuable lesson in adaptability and the importance of choosing the right partners to scale your business.

For more inspirational stories, meet our partners here 👉 https://bit.ly/3Hajrky

#WordPress #Business #Success