The company is call this "Umbrella Octagon Softbox Brolly Reflector Speedlite 80" This softbox is fantasitc. It is well constructed and lights the subject like a softbox should. My Westcott Apollo is a great softbox as well. However, this Octobox is 2/3's the price. They are very much the same size and both light equally as well. Here is where I picked mine up.

http://www.ebay.com/itm/230711233950?...

If you get one I would love to hear your thoughts for 32.99 you can't beat the price.