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Discover Google Ads Ad Group Best Practices so you can maximize your roas and drive more conversions. In this video, I will go through 5 different tips and strategies related to Google Ads Ad Groups.

1. Create Ad Groups Based on the Topic of Your Landing Pages:
Use landing page themes to create organized ad groups.

2. Your Keywords, Your Ads, and Your Landing Pages Should Be Aligned in Each
Ad Group
Create a seamless experience for potential customers.
I recommend targeting Phrase Match keywords for most advertisers.

3. Always Be Testing Either Your Ads or Your Landing Pages
Create multiple ads in each ad group and A/B test to improve results.

4. Use Negative Keywords
Monitor your search terms report and exclude keywords that don't convert.

5. Use Ad Group Level Ad Assets
Add sitelink assets, callout assets, and more at the ad group level.