We asked 39,425 people how they make espresso - this is what we found
James Hoffmann James Hoffmann
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 Published On Sep 18, 2024

Get 40% off Headspace: https://headspace-web.app.link/e/JH40 use the code JAMES40.

We ran a survey to check out the state of global espresso in 2024 and nearly 40,000 people responded. Here’s some of the data! Do you have any hypotheses about what we found, or any other questions you think we should be asking of the data?

Thank you to all 39,425 of you who responded, and to Dr. Samo Smrke, Federick Ho (from University of Glasgow), and the Discord user who helped us process the huge quantity of data we received.

Timestamps
0:00 Introduction
01:15 Overview: Demographic Split - Age, Geography, Amateur Vs Pro
02:47 Overview: Equipment, Roast Level, Budget
05:11 The World’s Most ‘Average’ Espresso
07:21 Headspace Ad Read
08:52 2015 Vs 2024: A Quick Comparison
10:38 Home Baristas Vs. Professionals
13:11 Equipment Spend Over Time
14:40 Impact Of Equipment Cost On Espresso
15:05 Acceptable Extraction Time
16:01 Burr Type And Ratio
16:54 Roast Level And Ratio
18:49 Is The Boomer Espresso Real?
20:57 A Note On Cleaning Our Data
21:25 Weighing Your Shots

Here's a link for 20 sets of espresso scales: https://gleam.io/fU3dN/the-espresso-s... The winners will be emailed on September 30th - we will not contact you in any other way, so beware of anyone attempting to impersonate me on social media!

Links:
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Limited Edition Merch: https://geni.us/TensHundredsThousands
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Twitter:   / jimseven  

My Books:
How to Make The Best Coffee At Home*: https://geni.us/howtomakethebestcoffee
The World Atlas of Coffee*: http://geni.us/atlasofcoffee
The World Atlas of Coffee Audiobook*: https://bit.ly/worldatlasofcoffeeaudio
The Best of Jimseven*: https://geni.us/bestofjimseven

Things I use and like:
My glasses: http://bit.ly/boldlondon
My hair product of choice*: https://geni.us/forthehair
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