Kenny Rogers Roasters is one of the most recognizable brands in the Philippines. Despite their success in Southeast Asia, they actually failed in the US.

In this video, we answer a couple of questions:
➜ How did Kenny Rogers Roasters start?
➜ Why did it fail in the US?
➜ Who is Kenny Rogers?
➜ Who is John Brown, the co-founder of Kenny Rogers?
➜ How did the Berjaya group acquire Kenny Rogers Roasters?
➜ Why is Kenny Rogers Roasters so successful in the Philippines?

⏰☀️ TIMESTAMPS
0:40 - Kenny Roger’s Story
3:11 - Why Kenny Rogers Hated Alcohol Brands
4:18 - The Story of John Brown and KFC
6:39 - Why Kenny Rogers partnered up with John Brown
7:19 - Why they decided to sell Rotisserie chicken
8:17 - Why Kenny Rogers Roasters Failed in the US
10:05 - The Collapse
10:52 - The Berjaya Group
12:27 - Why Kenny Rogers Thrived in the Philippines

💚 WHAT TO WATCH NEXT
➜ Why Chinese Car Brands are Invading the Philippines    • Why Chinese Car Brands are Invading t...  
➜ Complete History of Shopee    • Is Shopee Collapsing? [Complete Histo...  
➜ How Shein Became a $100 Billion Company    • Why Shein is So Popular in the Philip...  
➜ How Two Friends Are Disrupting the Noodles Industry    • How Two Friends Are Disrupting the In...  
➜ Why Robot Influencers are Taking Over    • How Robot Influencers Are Taking Over...  
➜ How Canva Started:    • How Melanie Perkins Built Canva Witho...  

🍏 Want to get featured? Sponsor a video:
➜ https://chrisgarin.com/

🍿🤓 What shorter clips
➜ Tiktok:   / chris_garin  
➜ Instagram:   / chris.garin  

💎🎙️ Listen to this episode on the podcast:
➜ Spotify: https://spoti.fi/3cExA8V​
➜ Apple Podcasts: http://tiny.cc/ynmosz​

👋 💌 SAY HI (Personal accounts)
➜ Instagram:   / chris.garin  
➜ Twitter:   / garinchris