Published On Sep 24, 2023
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Breaking all the existing success patterns in healthcare product, focusing on brand value and own shopping site, reaching $8M sales in its 3rd year. Delivering healthy beauty to you. Inner beauty brand Ownistπ§‘
Until reaching $8M sales with single product.
Ownist CEO Kim Jae Hyun @Alexis-yx5nb, her stubborn brand core?
What is the real meaning of "branding" boosting your business? Check it on the video.
00:00 Introduction Ownist
02:06 Earnest in health
04:10 Brand identity
06:03 Long-lasting product
08:25 Different approach from existing way
09:58 Own site oriented strategy
13:50 Advent of copy cat product
15:35 Ownist's marketing point
17:03 Team Ownist
18:25 What's good branding?
18:55 Things to do starting tommorrow